Digital marketing has become a must-have for businesses that want to stay relevant and competitive in the digital marketplace. For those who are new to the world of digital, it may be hard to navigate all the different types of digital marketing activities and channels that you can use to grow your business.
What are the various types of digital marketing activities? Types of online digital marketing include:
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising.
- Social Media Marketing.
- Content Marketing.
- Affiliate Marketing.
- Influencer Marketing.
- Email Marketing.
- Viral Marketing.
1. Search Engine Optimization
Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.
2. Search Engine Marketing
Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads.
3. Social Media Marketing
By now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.
4. Content Marketing
Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.
5. Affiliate Marketing
Affiliate marketing refers to the process of paying for conversions. Think of it as hiring a salesperson for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.
6. Influencer Marketing
Influencer marketing is among the newer types of digital marketing. It uses people with an enormous online reach considered experts by your target market to drive traffic and sales.
7. Email Marketing
Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumers. As a result, you build brand trust and brand loyalty.
8. Viral Marketing
Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online. This marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time.
9. Mobile Phone Advertising
Each of the types of digital advertising can happen on a mobile device. Some types of marketing using a mobile phone do not fit the above types of digital marketing.
Offline Digital Marketing – Types of digital marketing activities
It is worth it to know that your digital marketing strategy is not complete with online digital marketing alone. You should consider and implement some types of offline marketing to reach your goals. Enhanced offline marketing is offline marketing that uses electronic devices to boost the user experience. An example of this is a restaurant that lets customers put in their orders with electronic tablets.
Using The Types of Digital Marketing To Benefit Your Business
Now you know the types of digital marketing. You can use these online types of digital marketing activities to boost your visibility online and engage your consumers. We must stress that this is the real goal of all of the types of digital marketing. Creating experiences for your target audience that boost your brand into the forefront of your mind. Quality marketing practices benefit both you and your target audience.
Your success is not yet contingent on online marketing alone. Yet the way people live their lives leads marketers to believe this is around the corner. Remember the key to visibility is boosting your SEO.
2. Which online marketing solution is the best for my business?
Every business has unique goals, and so should their strategy be!
Each strategy works in distinct ways helping out different aspects of a business. Here are various services based on the results you want:
- Search Engine Optimization campaigns if you wish to increase traffic.
- Pay Per Click Advertising if you need prompt results.
Though extremely favorable for the long term, if you wish to yield more immediate results, PPC campaigns are the strategy for you! These campaigns begin working as soon as your ads are live!
- Social Media Management if you want to boost customer engagement.
What are the advantages and disadvantages of digital marketing strategies?
Advantages and disadvantages of Digital Marketing
- Extremely low risk.
- Reduction in costs through automation and the use of electronic media.
- Faster response to both marketers and the end-user.
- Increased ability to measure and collect data.
- It opens the possibility of a market of one through personalization.
- Increased interactivity.
- Increased exposure to products and services.
Disadvantages of digital marketing:
Before you start working on the digital marketing area, you should know about its limitations also. Otherwise, you may regret afterward. So, before you work on digital marketing, you should well aware of its limitations also. The limitations are:
- Dependability on technology
- Security, privacy issues
- Maintenance costs due to a constantly evolving environment
- Higher transparency of pricing and increased price competition
- Worldwide competition through globalization
Types Of Facebook Ads
- Photo Ads
- Video Ads
Types Of LinkedIn Ads
- Display Ads
- Sponsored InMail
- Sponsored content
- Text Ads
- Dynamic Ads
Types Of Twitter Ads
- Promoted Tweets
- Promoted Account, Trends
Types Of Instagram Ads
Types Of Snapchat Ads
- Snap Ads
- Sponsored Geofilters (for larger companies) or on-demand Geofilters (for smaller brands)
- Sponsored lenses